Welcome to Chinatown: Taste of Luck
At the start of the Covid pandemic, the Asian American community suffered the most before shutdown. Especially New York City’s Chinatown. So we created a 360 campaign with Welcome To Chinatown to get visitors to support the small businesses there to conserve its lush history for generations to come.
So we created a 360 campaign that encapsulates an online prescence with Seamless, food influencers, Instagram fortune filters, and Chinatown crawls.
(︎ support NYC’s Chinatown ︎)
Full team
Art Direction: Michael Vo, Xavi Ocana, Monica Andrade
Copywriters: Monica Andrade, Xavi Ocana
Designers: Michael Vo, Nini Pateishvili
Illustrator: Jennifer Thelis
@Virtue Worldwide
Art Direction: Michael Vo, Xavi Ocana, Monica Andrade
Copywriters: Monica Andrade, Xavi Ocana
Designers: Michael Vo, Nini Pateishvili
Illustrator: Jennifer Thelis
@Virtue Worldwide