MICHAEL VO

WILD DREAMS

Fortnite became a destination for musical artists to perform new released tracks for fans all overthe world.
Our team generated excitement for The Kid Laroi immersive concert experience which was also the first time
Fortnite would premiere new music in game,  so we knew we had to make a big impact.

The narrative behind The Kid Laroi’s outfits and concert experience was highlighting a duality that can be
found in his latest album. Naturally, we built our design and visual language around the two outfits,
and created two different worlds as the Laroi’s battled  head to head.The execution ended up being a teaser video
where each of the Larois was trying to recruit viewers onto their side. 

We created two different seeding kits— Rogue Laroi and The Kid Laroi, that were sent out to
influencers and gamers that were equipped with a CD, CD reader, limited Kid Laroi x Fortnite t-shirts, sunglasses, and a
black light to reveal hidden messages on the case. Laroi also came into the real world New York City and LA.

The two Larois even took over LA and New York City 

We even collaborated with Kenny Beats and Vince Staples to play through the experience together
live while remixing the new Kid Laroi track on their Twitch stream.