THE KID LAROI X FORTNITE

Fortnite became a destination for musical artists to perform new released tracks for fans all overthe world. Our team generated excitement for The Kid Laroi immersive concert experience which was also the first time Fortnite would premiere new music in game, so we knew we had to make a big impact.

The narrative behind The Kid Laroi’s outfits and concert experience highlighted a duality that can be found in his latest album. Naturally, we built our design and visual language around the two outfits, and created two different worlds as the Laroi’s battled head to head. The execution became a teaser video where each of the Larois was trying to recruit viewers onto their side.

_Creative:_{Adrian Flores

Chris James

Demetri Pascoe

Michael Vo

Ram Rey Duran

Valentina Vergara

Animation partner: Golden Wolf}

We created two different seeding kits— Rogue Laroi and The Kid Laroi, that were sent out to
influencers and gamers that were equipped with a CD, CD reader, limited Kid Laroi x Fortnite t-shirts, sunglasses, and a
black light to reveal hidden messages on the case. Laroi also came into the real world New York City and LA.

The two Larois even took over LA and New York City

We even collaborated with Kenny Beats and Vince Staples to play through the experience together
live while remixing the new Kid Laroi track on their Twitch stream.

_{Creative team:

Lead: Adrian Flores, Chris James
Creative: Demetri Pascoe, Michael Vo, Ram Rey Duran, Valentina Vergara

Animation partner: Golden Wolf}