Spotify Drive-In
(2020 One Club / Young Ones Winner Merit)
Brief: Most people don’t think about using Spotify in the car because they’re stuck in the
habit of listening to the radio.
Challenge: To get people in the US to think about listening to Spotify in the car.
Idea: Spotify creates Drive-In at fast-food restaurants to get people to enjoy Spotify (uninterrupted) in the car while they feast in the parking lot.
Challenge: To get people in the US to think about listening to Spotify in the car.
Idea: Spotify creates Drive-In at fast-food restaurants to get people to enjoy Spotify (uninterrupted) in the car while they feast in the parking lot.
Full team
Art Direction/designers: Yinglun Li, Sang Young Bae, Sean Don, Yufei Qiao, Mengyi Zhuo, Michael Vo, Jessup Choi
copywriter: Yufei Qiao
Art Direction/designers: Yinglun Li, Sang Young Bae, Sean Don, Yufei Qiao, Mengyi Zhuo, Michael Vo, Jessup Choi
copywriter: Yufei Qiao
Process:
