Giannis Antetokounmpo x Fortnite
We launched NBA Champion, Giannis Antetokounmpo, dropping from the sky into Fortnite by showcasing both sides of his heritage onto the island where he confronts his other half.
We launched NBA Champion, Giannis Antetokounmpo, dropping from the sky into Fortnite by showcasing both sides of his heritage onto the island where he confronts his other half.
We equipped him with two different outfits to pay homage to his Greek and Nigerian heritage
We even created an entire minigame inspired by our film for fans to play Capture the Flag against each other for those at home.
Then we brought the IRL outfits to Fiserv Forum, which is home of the Milwaukee Bucks
where his fans could get up close and personal to his outfits for the 2022-23 NBA season.
where his fans could get up close and personal to his outfits for the 2022-23 NBA season.
Creative team:
Lead: Adrian Flores, Chris James, Sadia Noor
Creative: Asia Irvin, Demetri Pascoe, Michael Vo, Ram Rey
Lead: Adrian Flores, Chris James, Sadia Noor
Creative: Asia Irvin, Demetri Pascoe, Michael Vo, Ram Rey